Consumer Buying Behavior - Marketing to teenagers Essay Example for Free

Consumer Buying way Marketing to teenagers EssayTopic Consumer Buying Behavior Marketing to teenagersArticle Summary This article states that although nevertheless two percent of teenagers ar smokers fifty percent of tobacco companies marketing monies go to targeting teenagers. The author feels that the sizeable tobacco companies target teenagers to help make up for those who ultimately die from tobacco related illnesses or realize on later in life that they need to stop smoking. It goes on to say that for either one person who dies from tobacco-related causes, two new smokers under the age of twenty-six perplex the habit. Although the Joe Camel study advertizement has since been removed, when that particular character was created the sales of Camel increased thirty-four percent in kids showing that campaign had an bushel on who they were targeting and who began to purchase their product. The author goes on to say how impressionable teenagers and children are, as oppos ed to adults, and how stopping the tobacco use is not easy to do. Once someone starts it is a hard habit to break. Many of those who start smoking at an early age become addicted to the product before they are blush of legal age to purchase the product. Even the warnings on the boxes are not enough to keep the upstart consumers from purchasing the product.Class Application Cigarette companies need to market to the proper consumer market. A consumer market is purchasers and folk members who intend to consume or benefit from the purchased product. By Camel advertising inmagazines, using fun cartoon characters, and also making tobacco use look cool, they are not targeting the proper market. Being veritable to market cigarettes to those who are legally allowed to use the product is a must. They can still use a differentiated targeting strategy and market to those in different demographics, but they need to be sure to take out those who are not legal to use the product. Cigarette co mpanies should be using demographic sectionalization variables to come up with ad campaigns geared towards the proper segments. With cigarettes, the companies have to focus on age since thither is a legal age for smoking. Also, since cigarettes have been proven to be unhealthy and cause of cancer, among other things, they are not something that should be advertised to children or teenagers no matter what.