Analysis of Film Poster for “The Matrix”

From a distance the first thing that would be noticed by a passing audience would be the title of the poster. It would catch the viewer's eye with its striking green colouration and large bold font. Its central position in the poster would draw the audience's attention and bring them closer so they can pick out the smaller information, which in turn would lead to the desire to see the film or not. The use of the upper case makes the title stand out from the rest of the poster and would act as the focal point of the advertisement. The type of font used in this case sharp and modern, would denote the genre of the movie, which again would influence the people and pick out a specific target audience. Director: The directors name on my poster is situated above the title, so presumably would be the next thing the viewer would focus upon. A famous, well-established director such as Spielberg would sell a film by reputation alone. Their previous films using various genre would appeal to a target audience that wouldn't have normally seen the film. Their success widens the target audience and draws in people outside the specified genre, making more money for the producer's etc. Images: Images are probably the most important element of most types of advertisement. The use of images gives a more interesting and less boring way of getting the same message across that text would. Also because people are more susceptible to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, using their likes and dislikes, to create a demand for the film and make them want to watch it. The fact that my only form of imagery is in text and the use of numbers was done purposely, as I chose to integrate the main theme of the film, which is computers and science fiction, by using what could be described as ‘computer language'. The mystery invoked by this type of imagery would entice viewers into watching the film to understand the relevance of it because they are only given small pieces of information. Also the fact that the images can only really be read from close proximity, would mean that people would have to move closer to see, meaning they have to study the poster harder, which would lead to more information being processed, meaning they will have a better understanding of the movie. Actors/Actresses: The actors and actresses are important in widening the target audience further, their past roles and performances in movies will influence people into viewing the film. Most designers would use the upper case letters to advertise the cast as it stands out and would be more noticeable, they would use a contrasting colour from the back ground and they would position the most famous star on the left of the poster as viewers read from left to right. In my poster Keanu Reeves is the first name to appear on the poster, as he is the most famous. It is important to select cast that will appeal to as wide a target audience as possible, with Reeves and Moss, it does just that. They are both younger actors that would appeal to both sexes with their looks and sexual allure. People relate to stars, they either want to be with them or want to be them. Laurence Fishbourne, however, would attract the older viewers, as he is an older more classical actor, people wouldn't necessarily want to be him or be with him, they would more likely admire him for his acting ability. Critic's Quote: The critic's quote is a significant part in the layout of a film poster as it gives the reader a supposedly unbiast opinion of the film. The critic's quote is filled with hyperbolic language and positive words that would make the movie out to be the best film ever. This would help sell the film as no one would want to see a movie that was given a bad review because people are influenced by success. In my quote I used upper case letters within the sentence because it adds to the hyperbole and it highlights the positive words in the quote. The fact that it is directly under the cast's names was done so that they would read the quote after the cast and work their way down the poster, building an opinion about the film and its view-ability. Who actually gave the quote is important too, as their success as a movie magazine, newspaper etc, would promote the movie and would again target a specific audience, in my case using Empire magazine, a ‘movie buff' type of person. Because the average consumer doesn't really know much about movies, the fact that they are being told by an ‘expert', will influence their decision to pay their money to see the film. Certificate: By putting an age limit on the film you pick out a certain target audience. With having such a certificate as 15 advertised on the poster, you appeal to a younger audience with a ‘disposable income', mainly students and adults that don't have families or money that is spoken for. A certificate is there to give the viewers a rough guess as to its violence content, the language used and to what sort of extent the film has sexually explicit scenes in it. Although by putting an age limit on the movie, it doesn't stop younger or older audience attending. Producers: This element of the film poster can be both beneficial and detrimental to its success as a film poster. By using a producer's quote you attract a target audience by association, people who have seen earlier films will make the connection with its success or with its failure. This is potentially where this piece of information can be harmful. If the viewers make the link with a prior films achievements, this can help with the advertised films selling capability. However, if people make a negative link with the previous film they are less likely to watch it, as they will be put off by the last films performance. Conclusion: Altogether I feel my poster works reasonably well, I think it uses most of the key elements that a film poster has to possess in order to inform and to sell the movie to the public. The colouration is eye catching and modern and I feel I incorporated the main theme and essential taster of the movie within it. However if I was to repeat the exercise again I would change, improve and add a few things. I would have more than one critic's quote to broaden the target audience even further, this would be achieved by maybe having a well known newspaper write a review on it, making the film review be seen by a whole range of people, as more buy newspapers than movie magazines. I would also choose to have an actual image included in the poster, as the text that is the imagery in my poster may not be as memorable as pictures may be. To show the public of this movie's success I would probably decide to have the awards, Oscars etc that the movie had won or been nominated for, as this would attract an audience that wouldn't have normally bothered.

Fresh Foods vs. Canned Foods

As we grow up we learn that we are suppose to eat two to three well balanced meals a day. We live in a society that has an immense variety of foods to choose from and we are responsible for what we eat. We decide what we are about to eat and how it will affect our bodies. Although fresh foods and canned foods are both highly eaten foods, they are really very different in flavor, health benefits, and cost. The most notable difference between these two kinds of foods is their flavor.Fresh oods have great flavor and taste because they keep all their natural conditions. If they are fresh, they havent been processed or mutated in some way. Canned foods, however, lack a lot of its flavor characteristics because there are some other chemical products added to the natural foods. It is logical that the fresh foods will have a greater taste and flavor when consumed Just because of the time in which they have been prepared. Comparing both types of foods we notice another difference.There is a h ealth factor that affects both of them. Canned foods lose some of the original fresh food nutrients when stored, and also it has to be tinned with many conservatives and chemical factors that prolong the shelf life and apparent freshness of the food but could also become toxic if consumed too often. On the other hand, fresh food is picked or made daily for a quality product. Many fruits and vegetables are picked and then set on shelves to be bought but have a shorter shelf life than canned foods because there are no harsh chemicals.Many bakeries bake their goods the day of for fresh taste instead of using the past days items that lack freshness. Yet another difference between these two types of foods is the cost. Fresh food is more expensive than canned food. Canned food is easier to find and easier to prepare. People who do not have time to sit down an prepare a fresh meal would rather grab something out of a can, warm it up, and eat it. Buying fresh food is a bit more costly but i n the long run it's healthier for you to buy fresh foods.Whether they're fresh fruits and vegetables, meat products, or baked goods, these items will aste better being made fresh than Just coming out of a can. Here are the main three differences between buying fresh foods and buying canned foods. As we can see it comes down to a personal choice, based on the time each person has, the money and the importance he/she gives to his/her nutrition and health. Therefore it is important that you consider your possibilities and choose the best type of foods for your convenience and lifestyle.

Critique of self-determination theory Assignment

Critique of self-determination theory - Assignment Example reatest strength of the self-determination theory in education is concentric upon the means by which it serves to help educators understand the concept of motivation within their stakeholders (Brophy, 2010). Though one may be tempted to view the self-determination theory of education as something of a hands off approach, the truth of the matter is that the theory itself encourages educator involvement in the form of integrating understandings of the value of risk within the students. Even though the series by its very nature places the most responsibility within the hands of the student/stakeholder, a proper understanding of motivation by the educator is sufficient to ensure that a given degree of self-determination will ultimately be realized. Likewise, with regards to the greatest weakness, the reader can readily understand that due to the great differentials and personality type that exists within the student body, not all individuals will fully integrate with a self deterministic approach to education. As with any theory, the weakness of the self-determination theory in education hinges upon the fact that although it helps to adequately explain a majority of educator/student involvement, it is ultimately not 100% effective in explaining all educator/student involvement. With regards to the work of Edwards Deci and Richard Ryan, the self determination theory is understood in a slightly different way. Accordingly, these authors note that the self-determination theory, though effective, ultimately seeks to reward those that most actively integrate with the process of education (Ryan & Deci, 2000). Even though this is not a bad thing, it necessarily implies that those students that do not seek to actively participate or motivate themselves will be at a significant disadvantage if this theory is applied universally within education. The authors note that the application of this theory can be seen as something of a reward mechanism whereby the students that

Detailed explanations of the IOT (internet of things) and implications Essay

Detailed explanations of the IOT (internet of things) and implications technology - Essay Example This will be made possible through the increased connectivity between the physical items and the virtual world (Mattern & Floerkemeier, 2010). The Internet of Things is not created by a single novel technology. However, it is made up of a variety of technical developments that create the capacity to bridge the existing gap between virtual and physical world. The capacities that would be created include communication and cooperation, addressability, identification, sensing, actuation, embedded information processing, localization and user interfaces (Mattern & Floerkemeier, 2010). The objects through communication and cooperation would have the capabilities to network between each other as well as with the internet sources, and to update their state using data and services. In addressability, the objects have the capacity to be remotely configured and interrogated through effective location and address through discovery. The physical objects will also be uniquely identified. The optically readable bar codes and the Near Field Communication are just a few of the technologies that incapacitate passive objects that lack inbuilt energy resources to be identifiable. With sensing, the objects will be or are equipped with sensors enabling them to collect data, record and interpret it accordingly then forward or reacts to it. They also have actuators for environment manipulation. They have microcontrollers, processors, in addition to storage capacities. By localization, the objects are conscious of their physical locations or better still can be located. With the user interfaces, the objects are able to effectively communicate with people in appropriate and relevant manner. The concept is premised on the trends witnessed towards the end of the 20th century, where there exist gradual advances in communication and information technology, as well as in microelectronics. These changes

Negative effects of lacking innovation Assignment

Negative effects of lacking innovation - Assignment Example At the individual employee level, innovation is influenced by motivation, cognitive capabilities, personality and creativity of the individual while at the team level innovation will be determined by the team processes, the leadership style, team structure and team climate (Brown and Ulijn 2004). At the entire organizational level, the size, resources, culture, strategy and structure of the organization determines the capability of the organization to implement innovative solutions to emerging problems (Shavinina 2003). Firms that are not innovative lack the capacity to deal with the nature and intensity of competition within the market thus leading to loss in market share and profitability. Innovative firms are capable of monitoring and understanding changes in industry competitive capabilities such as new processes and new technologies thus implementing research and development activities that will enable the firm to acquire those competencies (Shavinina 2003). In this case, the firms will be using the wrong or inefficient technologies that waste raw materials and lead to high costs of production. A case example is Sony, the technology giant that lost market share and profitability due to lack of innovative technologies. Sony pioneered the Walkman and Trinitron TV and acquired Columbian pictures thus shocking Hollywood (Tabuchi, p 4). However, the rise of other Japanese rivalries made Sony lose market share and report losses since 2008 since other players like Samsung Electronics and Apple took a dvantage of technological revolution and produced digital electronic devices (Tabuchi, p 6). Although Sony had the capabilities to create the iPod before Apple, the management resisted innovation and creativity thus limiting the capability of the company to develop tablets and iPods that would enhance its music business segment (Tabuchi, p 12). It is evident that Sony did

Budgeting Process Essay Example | Topics and Well Written Essays - 1000 words

Budgeting Process - Essay Example Due to increasing industrialisation the environmental problems are also increasing, it is affecting the climate, bio-diversity and the ecosystem of the planet. Therefore there is an immediate need of budget modernisation for sustainable development. If it's not achieved then it might have adverse effects on shareholders values because firms neglecting the rules may be closed or fined severely. b) Feasibility study is an important phase in the development process. It enables the developer to have an assessment of the product being developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use and technical support required for implementing it. c) According to consumer modernisation the solution to some sort of crisis can be found in more production, more modernity and more industrialisation. Rather than more production consumer modernization purports on different industrialisation and production. This is termed as more -as-different approach. In the present markets the production is more that result in the increase in economy and thus maintaining overall consumption low and sustainable. Thus we could say that consumption is dematerialised. Though the present world is turning towards e shopping still some of us like to prefer the old ways of purchasing things like jewellery, cars, etc. d) Let's take the case of United Kingdom and its... Unemployment was on rise and there was no perfect system to maintain law and order between the EU countries. There was chaos all the time. The post war era was the beginning of expansion in the trade sector. The benefits do not come that easily. Treating those who hurt by trade, equitably a difficult public policy issue. The important issues that were to deal with are controlling the rapid growth of trade deficit, high inflation rate and soaring prices of crude oil. The post war era has seen a rapid expansion in trade and accordingly the economic and political structure has experienced steady and substantial growth. Gaining profits from trade depends on individual economic behaviour. Instead of building own automobiles, manufacturing own goods, producing own food, it is better to manufacture goods in which they have specialisation and trade them for other goods that are required. This thought made the UK a leading exporting country in international trade. The most surprising thing is that the total UK imports amount to only about 12 percent of the country's GDP. International trade brings rich dividends and imposing restrictions to such exchanges will hinder the further improvement and in realising the true gains from trade. Protectionism is the factor that's becoming hindrance to international trade. e) In the context of budget process jobs were created and destroyed as well. Creation and destruction of jobs depends on comparative advantages and disadvantages. Cutting of jobs does not have any net loss on the economy further more it improves the living standard and raises the economy. It is known truth that international trade has positive and negative effects. The wages

Critically analyze how successful the British government's use of Essay - 2

Critically analyze how successful the British government's use of Spending Reviews has been as a way of making government more - Essay Example This essay seeks to critically analyze the success of British government in using spending review in the execution of government strategies. The labor government has been using spending reviews from 1998 to the year 2007 to set out spending plans. The departmental expenditure limits (DELs) covers the predictable spending of the government. This includes spending on hospitals and schools. Annually managed expenditure (AME) covers the public elements that are driven by demand. Examples include debt interests and social security spending. The spending review cover three years but they occur annually. The last year of a spending review is subject to reassessment in preparation to the next spending review period. The labor government increased spending which necessitated tight spending plans between the April 2008 and March 2011. According to the treasury, the public spending was expected to fall. The fiscal projections indicated that tax receipts were set to be increase over the active t hree year period. This was the only way to meet the borrowing forecasts of government (Corsetti & Muller 2009). In the previous four years, the labor government had increased public spending. The British government predicted that total managed expenditure (TME) would be ?587 billion in the period between 2007 and 2008. This was considered the broadest measure of the government expenditure. The amount was equated to roughly 43 percent of the British national income (Floud & Johnson 2004). The previous year, just before the labor government came to power, the government has spent roughly 41 percent of the national income. This was between 1996 and 1997. This represented roughly a 2 percent increase of the national income in the gross public spending (Hills & Stewart 2009). This is equivalent to ? 28 billion in the 2007 terms. For the first two years in office, the labor government maintained the conservative spending plan. This was in accordance to their manifesto promise from 1997 to 1999. During that period, there was s robust economic performance and the public spending was seen to decline with regard to national income. The labor government based its spending plans on the comprehensive spending review prepared for the year 1998. This was buoyed by the spending reviews from 2000 to 2004. This was later affected by the economy-wide inflation which was also referred to as real terms. There was significant departmental under spending. As a result the economic performance was resilient between 1999 and 2000. The 2007 march budget increased the education spending to 77 billion pounds (Hills & Stewart 2009). This was equated to 2 percent annual average in real terms. The increment was seen to be slower than the education spending. In the overall, it was still a cut. However, this increment was expected to grow from 1999 to 2008. Over the same period of time, the average increment was 5.5 percent annually in real terms (Floud & Johnson 2004). The plans of education spending led to a spending fall in the national income (Giudice & Kuenzel 2012). The labor government manifesto had committed to increase education spending in the 2005 election. During the period the labor government remained in power, the spending increment in education sector was supposed to be maintained. However, this had an impact in the ability of the British government to deliver on other aspects of education in the United Kingdom (Corsetti & Muller 2009). The 2006